Technology Innovator PosiMotion to Launch Suite of Mobile Products and Services

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Technology Innovator PosiMotion to Launch Suite of Mobile Products and Services G-Fi, G-Spot, G-Park, G-Minds and G-Life Targeted at iPhone Users, Developers

The Company’s five brands are the first of many to allow Apple aficionados the ability to leave their mark on the world

PosiMotion, an innovative provider of applications, devices, and services, unveils its five mega-brands: G-Spot, G-Park, G-Fi, G-Minds and G-Life. These G-brands are the first of many poised to transform the way people and developers work and play. PosiMotion has strategically released its brands to coincide with the launch of Apple’s official iTunes AppStore, debuting on July 11, 2008.

“I am thrilled to see our products and services come to fruition at such an exciting time,” said PosiMotion’s director and chief executive officer Olivier Hennessy. “We look forward to providing mobile technologies that enhance social interaction and enrich the end-user experience.”

The Company’s premier product, G-Spot, a position identifying and sharing application for all iPhone and iPod Touch devices brings GPS-type functionality to older model devices utilizing their existing Wi-Fi and cellular connectivity — all for one very low price. The Compass tool shows users what direction they’re heading; Spot Me, conversely, is a shortcut to pinpointing users’ current location — a capability that enhances the current feature found on the iPhone, because, unlike the iPhone, it creates a log of recent locations that users can reference at their convenience. Share refers to the ability to instantly email locations to friends and families, while Info indicates latitude, longitude, altitude, heading, speed and accuracy. Whether for adventurous travelers, teens reporting home to parents or friends in large geographic areas, G-Spot makes mobility and locate-ability easy. The G-Spot is available for download for an affordable $1.99 from Apple’s iTunes AppStore.

iPhone users will also love the G-Park. This lightweight position identifying and locating application is designed specifically for iPhone and iPod Touch users to pinpoint the location of their parking spot and to find their way back to it when they’re unfamiliar with the area. The G-Park is an excellent tool for navigating large shopping center parking lots, airport Park and Rides, theme parks or congested cities. Once a car is parked users simply hit the Park Me! button to pinpoint their location, go off and enjoy the day. When ready to return to the car, hit the Where Did I Park? button to generate turn-by-turn directions to walk from your current location back to where your car is parked. The G-Spot and G-Park are most accurate with an iPhone 3G or iPhone (pre-3G) and iPod Touch with G-Fi Mobile GPS Network Router. The G-Park is available for download at $0.99 from Apple’s iTunes AppStore.

Rounding out PosiMotion’s technology-driven applications is G-Fi, the world’s first mobile GPS network router, combining GPS and Wi-Fi in one sleek package. It simply adds GPS functionality to any Wi-Fi enabled device — handheld, laptop, or desktop. Because G-Fi utilizes standard Wi-Fi protocols, it can deliver GPS location data with military precision to iPhone (pre-3G and 3G), iPod Touch, Mac, PC and Windows Mobile devices. And because it’s also a router, it can deliver this data to more than one device at a time. The G-Fi is available for pre-order on July 11 for only $179.00 on the PosiMotion website. Shipping early September.

Complementing both the products and the brains behind PosiMotion is the G-Minds publishing program. PosiMotion is the first iPhone application publisher to extend their development, design and marketing resources to any iPhone application developer. G-Minds helps developers reach their target customers in the online store where iPhone users will most-naturally turn to purchase applications for their devices — Apple’s iTunes AppStore. Apple has granted access to sell in the AppStore to only a select few companies from the more than 25,000 applicants — G-Minds opens the door for those developers not selected. Hennessy and Clayton Kane, PosiMotion’s chief technology officer, are opening their minds and their company to developers who have the next best application or game to share with the world.

Coming soon is G-Life, a social networking experience dedicated to iPhone users, combining everything that PosiMotion and iPhone stand for — from innovation to lifestyle. Inviting visitors to leave their mark on the world, G-Life is expected to define the future of global social networking.

Source: PosiMotion

The Agile New Nikon D700 FX-Format D-SLR Camera

The Agile New Nikon D700 FX-Format D-SLR Camera Delivers Performance Inspired by the Nikon D3 in a Smaller, Lighter Design

Nikon’s Second FX-Format Camera Delivers Peak Pro Performance in a Versatile Form-Factor

Nikon, Inc. today introduced the new D700 digital SLR camera featuring a 12.1-effective megapixel Nikon FX-format sensor that measures 23.9 x 36mm, which is nearly identical to the size of 35mm film. Benefiting from Nikon’s legacy of imaging technology innovation, the D700 offers both advanced and professional photographers stunning image quality, accurate color reproduction and revolutionary low light performance.

Building on the immense success of the Nikon D3 professional D-SLR camera, the D700 offers pro-level performance and an extensive array of features and innovations in a comfortably nimble platform. In addition to the Nikon-original FX-format CMOS sensor, the D700 incorporates Nikon’s EXPEED Image Processing System, Nikon’s renowned 51-point auto focus system with 3D Focus Tracking and two Live View shooting modes that allow photographers to frame a shot using the camera’s three-inch high-resolution LCD monitor. The D700 also features Nikon’s sophisticated Scene Recognition System and a new active dust reduction system.

Nikon’s flagship FX and DX-format cameras, the D3 and D300 respectively, established new benchmarks for digital image quality, speed, and unmatched ISO performance. The D700 maintains this new measure with exceptional overall image quality, broad tonal range and depth, and extremely low noise throughout its native ISO range of 200 to 6400.

Nikon D700 D-SLR

“Nikon FX-format cameras have teamed with our strong lineup of DX-format models to offer photographers unprecedented advancements in performance and versatility along with the freedom to choose the format that best serves their needs. Today’s introduction of the D700 offers an important new option to photographers who need the overall performance and imaging perspective Nikon FX-format cameras offer,” said Edward Fasano, general manager for marketing, SLR System Products at Nikon, Inc. “Nikon has developed a host of innovative technologies such as the Scene Recognition System and Picture Control, incorporating them into both FX and DX-format digital SLRs to ensure that photographers can leverage the advantages of both formats seamlessly, and achieve the end-results that best fulfill their photographic vision.”

The legendary Nikon FX-Format CMOS sensor

The D700’s 12.1-megapixel FX-format CMOS image sensor provides exceptional image quality throughout its remarkable ISO sensitivity range. A large pixel size of 8.45 micrometers allows for an extremely low signal-to-noise ratio and a wide dynamic range. The 12-channel readout enables accelerated information transfer, allowing the D700 to shoot at speeds of up to eight frames per second at full resolution (using the optional MB-D10 Multi Power Battery Pack) and quickly write image data onto the CompactFlash(TM) card.

The D700 offers a versatile base ISO range from 200-6400 but can be expanded to range from ISO 100 (Lo-1) to 25,600 (Hi-2) affording photographers the new-found confidence to shoot in the widest variety of lighting conditions from the brightest midday sun to dim interiors. Images previously thought to be impossible to create without complex lighting set-ups or lengthy post-processing are now captured easily and faithfully with the D700, unleashing new and diverse shooting possibilities.

Also new to the D700 is Nikon’s first self-cleaning system designed for the FX-format sensor. Utilizing four distinct vibration frequencies, the D700 frees image degrading dust particles from the sensor’s optical low-pass filter at start-up, shut-down or on demand. As an added benefit, the mirror box and entire shutter mechanism are constructed of materials that resist creating debris that can affect image purity.

Fastest speed and autofocus in its class

The D700 starts up in a mere 0.12 seconds and has a nearly imperceptible shutter-lag response time of 0.40 milliseconds, making this an extraordinarily responsive tool for the demanding photographer. The D700 can record full- resolution JPEG images at an astounding five frames per second (fps), or eight fps with the optional MB-D10 battery pack for up to 100 images, or up to 17 lossless 14-bit Nikon NEF (RAW) files. To write images efficiently, the Nikon D700 is also compliant with the next-generation of high-speed UDMA CompactFlash(TM) cards that will enable recording speeds up to 35 megabytes/second.

The D700 offers one of the fastest and most accurate advanced AF systems on the market today. Nikon’s Multi-CAM 3500FX autofocus sensor module features 51 AF points and the ability to use 3D tracking to focus and lock-on a moving subject. The 15 cross-type sensors and 36 horizontal sensors can be used individually or in groups, with the option for Single Area AF mode and Dynamic AF modes using groups of either 9, 21 or all 51 focus points. The system also features 3D Focus Tracking with automatic focus point switching that takes advantage of all 51 AF points as it uses scene color content and light information to accurately track the subject.

Intelligent features for sophisticated performance

The D700 relies on a wealth of innovative Nikon technologies to help photographers create superb images. Nikon’s Scene Recognition System analyzes information from the 1,005-pixel RGB light sensor for use in auto exposure, auto white balance and autofocus calculations. The Scene Recognition System also assists autofocus by tracking subject position and automatically shifts the AF points used to match the subject’s movement within the frame. This system also contributes to higher accuracy of auto exposure and auto white balance detection, resulting in sharp landscapes, flattering portraits and engaging action shots.

Photographers also have the option to enhance their pictures during or after capture with the Picture Control System and Active D-Lighting. Nikon’s Picture Control System enables users to adjust their images to pre-set parameters such as Standard, Neutral, Vivid and Monochrome that apply tweaks to image sharpening, tone compensation, brightness, overall tone and saturation. D-Lighting uses localized tone control technology to further optimize highlight and shadow detail while also maintaining natural contrast, giving photographers the ability to capture more perfectly exposed images, even in unusual lighting conditions. Active D-Lighting lets photographers choose from various intensities during capture, while a new Automatic mode also applies varying levels of D-Lighting as, and when needed, to enhance photos while shooting.

Enhanced Live View modes and viewfinder

Ideal for studio, remote applications and more, Nikon’s Live View allows the photographer to compose the subject on the bright three-inch, TFT LCD monitor. In Handheld mode, the user is able to recompose the frame prior to actual shooting; familiar TTL phase-detection AF is activated, using all 51 AF points. Tripod mode is designed for precise focus accuracy with still subjects and tripod stabilization. It enables focal-plane contrast-detect AF on a desired point within a specific area. Remote view, focusing and shooting can also be controlled from a PC (via connection or wireless) using the optional Nikon Camera Control Pro 2 software. Additionally, the Virtual Horizon feature on the D700 can now be superimposed over the Live View monitor image to aid composition.

While using Live View to compose or review images and settings, users will appreciate the ultra-high resolution 920,000-dot VGA, three-inch TFT LCD monitor with tempered glass that provides a wide 170-degree viewing angle. The large monitor is remarkably effective when confirming the focus with enlarged playback images. The camera also outputs a video signal to an HD television using the new smaller HDMI-C standard, which is an excellent solution for workshop demonstrations or shooting tethered for clients.

Photographers will also be able to compose images easily using the wide and bright viewfinder that features an eye-level pentaprism with high refraction index and provides a 95 percent frame coverage with 0.72x magnification. Each of the 51 AF points, as well as a framing grid, can also be superimposed on the finder screen to suit the photographer’s personal preferences.

Rugged construction and durability

High-strength magnesium alloy is used for the construction of the camera body, rear body and mirror box to create a precision platform, reduce weight and provide rugged durability. The camera is tested to stand up to the rigors of the globetrotting photographer and is weather sealed using precision O-rings where connections are made to effectively combat dust and moisture.

The shutter unit employs an assembly made of a new composite carbon fiber and Kevlar hybrid material. Tested on fully assembled cameras, the D700’s shutter unit has been proven through 150,000 cycles under demanding conditions. The self-diagnostic shutter constantly monitors and maintains shutter precision to ensure peak performance.

Price and availability

The new FX-format Nikon D700 D-SLR camera will be available late July 2008, and will have an estimated selling price of $2,999.95 (body only).*

* Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.

Source: Nikon, Inc.

Next revolution in aquarium filtration: Whisper EX Filtration Systems

Tetra, the world’s leading brand of aquarium products, today announced the introduction of the Whisper® EX, a new series of freshwater aquarium filtration systems that will allow consumers to more easily and intuitively maintain cleaner and healthier aquariums.

Expected at retail by September 2008, the new series of filtration systems combines eight patent-pending technologies, new materials, a physical redesign, and two-and-a-half years of research and development to create a product that is the first of its kind in the aquarium water filtration marketplace, resulting in filters that are sleeker, quieter, and more efficient and intuitive to use.

Filtration System and Packaging

Whisper EX Filtration Systems also take the guesswork out of when to change a filter cartridge. Through the exclusive incorporation of Timestrip® technology, Whisper EX lets aquarium owners know when the carbon has expired and it’s time to change their filter cartridge. Fish health depends on regular cartridge changes to remove toxins and other harmful impurities.

The introduction of the new filtration system builds on Tetra’s reputation as a pioneer in filtration technology and leverages the legacy of its Whisper platform, while enhancing user friendliness. Set up now involves only three simple steps, assembly has been virtually eliminated, the filter pump primes itself, and innovations within the filter cartridge make changes faster, cleaner and easier.

“We questioned every industry concept, best practice and standard to create the Whisper EX series of aquarium filters,” said Joseph Roark, senior brand manager at Tetra, a division of United Pet Group. “By throwing out the rules and starting new, Tetra has created a series of filtration systems that are at the forefront of innovation and create a new standard for consumers and the aquarium filter industry.”

Extreme Makeover

“Research showed us that consumers typically leave fishkeeping within the first year for two reasons: maintenance was harder than expected and fish mortality. Through surveys, we were told that consumers wanted a product that was intuitive to set up, easy to use, and helped keep their fish healthier longer,” said Roark.

“Each of the features and technologies found in the new line of Whisper EX filters was incorporated to make it easier to keep fish healthy and make aquarium keeping more enjoyable.” In creating the Whisper EX series of filtration systems, Tetra engaged renowned industrial designer Jeffrey Warden of 1859 Design Inc. to design a product that addresses concerns consumers have with current water filtration systems. To accomplish that goal, he viewed aquarium owners in their homes, watching them interact with their current filtration systems. The most common findings included people placing their filter cartridges in backwards, flushing debris into aquariums during filter cartridge changes, an aversion to touching expired filter cartridges, among others. Warden’s findings were directly translated into the design and functional features of the new Whisper EX filters.

“With the level of design and innovation built into the new Whisper EX Filtration Systems, I believe that Tetra has a 5- to 10-year innovation advantage over others in the aquarium filtration industry,” said Warden.

Innovations within the Whisper EX series of filtration systems that are new to the marketplace include:

Plug and Go Operation – In a break with the industry tradition of long set-up times and complicated priming practices, the Whisper EX Filtration Systems are designed to be operational out of the box. Assembly involves just three steps: adjust the intake tube to fit the depth of the aquarium, put the filtration system in place on the edge of the aquarium, plug it in and water starts flowing immediately.

Intuitive Set Up and Operation – Several new advances have been built into the Whisper EX series of filtration systems that make interacting with and operating it much easier: set up has been reduced to three easy steps – adjust the intake tube, put the filter system in place, and plug it in; a filter carrier has been created that wraps around and reduces the need to touch the filter cartridge and features Point and Drop technology that actually guides the filter into place for maximum effect, as well as a rounded design that allows for faster drainage and reduced dripping; Timestrip technology located on the top of the filtration system takes the guess work out of when to change the filter cartridge through an indicator that changes color when the filter cartridge has been depleted and should be changed; and a door at the top of the filtration system housing prevents access to pieces that don’t need to be moved when changing the filter cartridge;

Timestrip® Technology – Oftentimes people replace filter cartridges only when they see a change in water quality, which is usually too late; filter cartridge changes need to take place on a monthly basis. To take the guess work out of when to change a filter cartridge, Whisper EX Filtration Systems use a non-electric monitoring device, exclusive to Tetra, that changes color over time to indicate when to replace the filter cartridge;

Engineered Water Flow – Aquarium water is to fish what air is to humans. The Whisper EX is designed to make water flow more efficient, clean and complete both within and outside the filter system. The inside of the filtration system has been engineered to direct water through the unit, provide a constant flushing action that prevents build up of debris, and ensure maximum water contact with cleaning devices such as the new Bio Scrubber® and multi-stage carbon filter. Additionally, once water exits the filtration system it flows over an outflow that is designed to reduce noise and maximize water agitation and oxygenation;

Multi-stage Carbon Filter – at the heart of any filtration system is the actual filter. The new Whisper EX Filtration System employs a multi-stage carbon filter with new multi-density flosses that capture a wider range of debris and particles, while activated carbon works to eliminate odors, discolorations and harmful toxins;

Cleanliness – Research has shown that people do not want to touch expired filters and they don’t want to go to special lengths to keep an area clean and free from dripping water when they replace their filter cartridges. The Whisper EX uses several patented features to address cleanliness issues, such as a quick drain, drip free filter carrier that keeps drips to a minimum and eliminates contact with spent carbon filter cartridges. A carbon filter access door provides drip free access to the carbon filter carrier, gathers condensation in a collection pocket, and stays out of the way as the filter carrier and cartridge is removed and replaced. The carbon filter cartridge has also been engineered to drain quickly and completely, making the removal and replacement process faster and cleaner.